Writing

My reflections on using AI, what is happening in marketing, and projects.

My reflections on using AI, what is happening in marketing, and projects.

What the work taught me, written down. If a post raises a question, ask me. I answer every message and I’m always happy to help.

All of your buyer insights, in one place

This is a guide for marketers that covers how I turned customer data from lots of different sources into a structured database, and then built an agent that reads it to find the vertical use cases you're already delivering but haven't named yet.

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30 min

Everything

Diagram showing upstream strategy branching into downstream assets like battlecards, with insights from those assets looping back to shape strategy.

Stuck making battlecards? Good. That’s your way upstream

Here's why the downstream grind builds the buyer insight and trust that strategy work needs, plus two questions to ask the next time you're buried in assets.

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8 min

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8 min

Dear CMO, this is how you get your team to use AI

I’m a product marketing manager and self anointed full stack marketer. Like other full stack marketers, I’ve been asked by bosses to train others on using AI to get faster, better results. Here’s what CMOs should do before they ask their AI obsessed direct report to evangelize AI to their team.

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5 min

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5 min

Reach out, I’m always happy to talk shop.

Positioning, go-to-market, launches, or how to get your team using AI. Send me a message and I’ll get back to you.

Reach out

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© 2026 Victor Arellano