Speaking

What I talk about online and in-person

What I talk about online and in-person

Webinars, panels and recorded sessions. Mostly in English, sometimes in Swedish.

01

Running AI without hiring an AI team

How a marketing team builds its own AI workflows instead of waiting for a specialist to arrive.

02

The review pipeline nobody designed

Most bottlenecks in marketing teams weren’t built on purpose. Finding and fixing them with AI checkpoints.

03

Full-stack marketing, for real

What it actually takes for one team to own strategy, content and ops without three separate vendors.

Appearances

Product Marketing Alliance: Using AI to uncover vertical use cases

In this hands-on Lab, attendees used AI to mine the call transcripts, interviews and CRM data they already had, and left with a framework and prompt sequence for turning them into evidence-led vertical messaging. Learn more here.

Inviting me

I speak to marketing and ops teams about running AI as a team habit, not a tool rollout. If your audience is closer to practitioners than executives, we’ll get along.

Reach out, I’m always happy to talk shop.

Positioning, go-to-market, launches, or how to get your team using AI. Send me a message and I’ll get back to you.

Reach out

© 2026 Victor Arellano