Here's why the downstream grind builds the buyer insight and trust that strategy work needs, plus two questions to ask the next time you're buried in assets.

This is a guide for marketers that covers how I turned customer data from lots of different sources into a structured database, and then built an agent that reads it to find the vertical use cases you're already delivering but haven't named yet.

I’m a product marketing manager and self anointed full stack marketer. Like other full stack marketers, I’ve been asked by bosses to train others on using AI to get faster, better results. Here’s what CMOs should do before they ask their AI obsessed direct report to evangelize AI to their team.